Having a look at the role of technology in the way we are taking in media at present.
Along with the circulation and development of digital content, media consumption habits are also being heavily affected by technological advancements. The portability of smart devices has moved the way that audiences are taking here in media towards a regular and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, nowadays, consumers can watch, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has led to an increase in material production as consumers are quickly finishing programs and continuously seeking out new things to enjoy.
Typically, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern-day society, the progress of smartphones has caused a few significant shifts in the way media is shared and delivered. One of the most prominent advancements in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the ability to present video, text and audio material, smartphones are the optimal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise smartphone availability. At the moment, trends which are popular on social networks are particularly prominent for media companies to consider. Specifically, short form video and global TV are getting traction for offering interesting and accessible content for audiences all over the world.
Over the past few years, as society has come to be reliant on mobile phones, innovation has become the focus of attention for many regions of industry. The rise of smartphones has basically improved the media industry, resulting in new developments in the way media is developed, distributed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio broadcasts. However, more just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smartphone period has in reality, pushed the media industry to transform its business models and strategies, interfering with standard outlets and avenues for media access and consumption, with a series of new and groundbreaking digital media examples.